The clarity to move forward
Clarity that moves people. And your market.
I help brands and organisations get clear on what makes them different and why
people should care. Then we put that clarity to work.
Clarity that moves you
Most brand challenges come down to clarity – or the lack of it.
You know your business, but you can’t quite say what makes it different. Or you can, but it’s not landing. Or a strategy exists, but nobody’s using it.
That’s where I come in. With the clear focus and articulation that makes your strategy stick. Words your people can use. Ideas your customers can feel. That’s clarity that moves you forward.
Senior-level international brand (and big-five brand agency) experience – focused on solving your challenges…
What clarity looks like
Aton
Turn research into medicines
Rename and reposition a former biotech into a life sciences group with a new purpose
Read the case →Atypical law
A law firm like no other
To serve and protect high-tech market disruptors – create a brand to identify ‘a law firm like no other’
Read the case →Glenisk
Reintroduced – Looking forward to this
After fire struck down production – take back the place on supermarket shelves, the fridges and hearts of customers
Read the case →
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‘I’d highly recommend Garrett for strategic brand work.’
CEO / Founder
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‘Your strategy doesn’t just sit there in a PowerPoint.’
CEO
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‘Hits the nail on the head’
COO
Define where you’re headed (and how you’ll get there)
I work across brand strategy (clarity) and expression. Sometimes that’s a complete journey. Sometimes you need one or the other. But even when working on just one, I’m thinking about how it connects – because strategy that can’t be clearly expressed does not work, and messaging without strategy is just noise.
Brand strategy
Getting clear on what makes you different and why people should care. Positioning, narrative, and the organising idea that gives everyone a North Star to inspire and motivate.
Brand messaging & voice
Finding the words for it. The messaging to cut through, brand naming, hard working taglines, and voice principles that help you stand out – and show up consistently.
What you get
- Clarity on what makes you different and why people should care
- Messages your audience connects with
- Language your people can actually use
- A way to show up that makes sense across sales, marketing, recruitment (and everything else).
Working with me
Direct, collaborative, creative.
I listen first, challenge constructively, and focus on what works in the real world.
Who I work with
I work directly with organisations at pivotal moments – scaling up, entering new markets, repositioning after a merger, embracing an opportunity or recovering from a crisis.
Moments when getting the brand right really matters.
I also work as strategic partner to top agencies who need c-suite level brand thinking.
My experience with national and global brands includes senior roles with industry giants FutureBrand, Landor, and Brand Union. Now, I’m independent – you get the thinking without the overhead.
What I help with
I get the call when:
You’re growing, but the brand hasn’t kept up. What worked when you were small feels stretched. The story’s muddled. You need to figure out what you stand for – and make it stick.
You’re entering a new market or launching something new. Different audience, different context. You need positioning that works there, not just a translation of what you’ve always said.
You’re merging, acquiring, or restructuring. Two brands becoming one, or one becoming many. Someone needs to make sense of the architecture – and find the thread that holds it together.
You need to say what you do, clearly. The message is lost in the fog. Nobody outside the building knows what you actually offer or why it matters. You need words that land.
See previous examples and how I work →
Brand thinking – articles
Business strategy made sticky.
February
You have a business strategy. It’s ambitious. Well-conceived. The board, on-board. So why isn’t everyone moving in the same direction? Because strategy on paper isn’t strategy in action. And the gap between the two is where most good plans fall apart.
MoreDo you have a positioning problem? Six ways to tell.
February
You have a great offer. Your customers love it. But new prospects aren’t biting, every conversation drifts to price, and your own team describe what you do differently every time. Sound familiar? These are symptoms. The problem probably isn’t your marketing.
MoreBrand tone of voice: strategy before style
January
When people talk about tone of voice, they often mean some basic word choice. A vocabulary. Maybe a list of ‘words we use' and ‘words we don't.' That’s not wrong, exactly. But it’s not where to start.
MoreClient and partner reviews…
Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there. He seeks out ideas to get you there, to help you to stand out. He has a gift for finding the words and images, translating the concept of the strategy into practise. Your strategy doesn’t just sit there in a PowerPoint.
Garrett is very skilled at collaborating with key stakeholders to understand the essence and personality of the brand and what makes it unique in a somewhat crowded marketplace ... Garrett’s ability to take outputs from the workshop and craft authentic, credible and impactful messaging is second to none. I’d highly recommend Garrett for strategic brand work.
I want to reiterate again how impressed I am with the work you’ve done on the brand strategy. You absolutely nailed it and what we are about, and I am over the moon with all of the outputs, in particular the principles and the promise, they are excellent, genuinely. I look forward to the next part of the project and I think we’ve a super foundation and clear direction now to build on.
Build the best foundation for your brand.
To discuss the challenges and opportunities you are facing…
Get in touch