Selected work
Brand strategy, positioning, naming and voice – in practice.
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Aton
Award-winning new name, brand strategy and brand voice for a life science business that aims to transform medicine. As strategy partner to TOTEM.
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Atypical law
Brand strategy, naming and messaging for a disruptive legal services model
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Glenisk
Reestablish the core of the Glenisk brand and its key benefits, to reintroduce Glenisk as the authentic organic choice
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King’s Inns
Rebranding and repositioning a leader in law
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Microsoft
A new brand voice to humanise and differentiate a browser reboot for Microsoft.
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National Tile
A new name and brand strategy to reposition a leading tile and flooring importer and retailer
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Etex
A rebrand and repurposing of the Eternit and Euronit building products brands for Etex (Belgium/international).
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Karen Millen
Redefining the Karen Millen brand – facing increased stress at the upper end of high street fashion.
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Marlin Group
New brand architecture, strategy and voice for Marlin Group – launched through Marlin Hotel Dublin
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Media Connect
Award-winning brand strategy, positioning and voice for a wholesale telecoms division built to serve its parent’s retail rivals.
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